The large yellow '7€' price tag in the center of the screen.

The ad features a black background with a repeating pattern of grey circles containing a stylized 'E'. The Eckeroo Line logo is prominently displayed at the top. A large yellow circle in the center contains the text '7€ /hlö' in yellow. The text 'BLACK FRIDAY' appears in large yellow letters below the logo. At the bottom, smaller text reads 'Reitti- ja risteilymatkat 7 €/hlö. Varaa koodilla BF25' and 'Paikkoja rajoitetusti'. The pacing is slow, with text appearing and holding on screen.