The initial animated 'ON' toggle switch and the split screen showing contrasting vacation settings.

The ad opens with a blue background and an animated 'ON' toggle switch. It transitions to a split screen showing winter mountain scenery on the left and a tropical beach on the right, with luggage and winter gear on the left and beach items on the right. The text 'DILEMAS FÉRIAS' appears. The ad then shows a woman relaxing on a beach, then in a pool, then a family by a fireplace, and then a couple in a hot tub. The text 'PRAIA OU PISCINA' and 'Lareira ou ofurô' appear. The woman is shown again on the beach, with text 'DEITADO OU NÃO?' and then 'EU TÔ DE BOA'. The ad shows aerial shots of a tropical beach and then a mountain landscape with a family hiking. The text 'COM A CVC É SÓ DE BOA' appears. Finally, large yellow inflatable letters spelling 'TEMPORADA DE BOA' are shown in a grassy mountain setting and then on a beach, with the CVC logo. The ad ends with the text 'TEMPORADA DE BOA CVC' and 'NA LOJA, NO SITE E NO APP'. The pacing is quick, with rapid cuts between scenes.