The initial aerial shot of the large cruise ship in the Venice Lagoon is visually striking.

The ad opens with an aerial shot of a large cruise ship, the Costa Luminosa, sailing through the Venice Lagoon. The camera then cuts to various scenes of people in masks and costumes, some interacting playfully, others posing. There are shots of the Venice skyline, and the cruise ship's deck filled with passengers enjoying themselves. The pacing is quick, intercutting between the festive onboard activities and the scenic Venetian backdrop. The ad concludes with another aerial shot of the cruise ship and a final graphic.