The initial close-up of the smiling man with a Bluetooth earpiece.

The ad opens with a close-up of a man wearing a yellow shirt and a Bluetooth earpiece, smiling and touching his ear. The scene transitions to a silhouette of a person playing a saxophone against a sunset over the ocean. Then, a woman sits at a table with a drink, while a man plays the saxophone in the background. The ad concludes with an aerial shot of a large cruise ship, the Costa Smeralda, sailing on the ocean with mountains in the background, featuring the Costa logo and slogan.