The scenic sunset over the ocean and the prominent "La Bella Vita" title.

The ad opens with a scenic shot of the sea and rocky islands at sunset, with the Costa logo and "La Bella Vita" text. It then transitions to a man on a cruise ship deck, talking on a headset, with staff serving drinks in the background. A cruise ship is shown sailing. The man continues to interact, and a jazz band plays saxophone, piano, and drums. People are seen enjoying drinks and conversation on the deck. The ad concludes with shots of the cruise ship sailing and the Costa logo.