The initial close-up of Alix Earle's expressive face and the prominent Carl's Jr. logo.

The ad opens with a close-up of a woman, Alix Earle, looking surprised and excited. Text overlays introduce Carl's Jr. and Alix Earle. The scene transitions to a close-up of queso being stirred in a pot, then back to Alix Earle, who appears hungry. A Carl's Jr. employee looks surprised. The ad then shows queso being poured over a burger with various toppings, including chips and diced peppers. A fully assembled burger is shown, followed by Alix Earle taking a bite. Finally, the ad displays the "Queso Crunch Combo" with the burger, fries, and a blue drink, along with the price. The pacing is quick and cuts between Alix Earle and the food.