The bright purple color and the Cabify logo.

The video opens with the Cabify logo on a purple background. It then transitions to text overlayed on a purple background, followed by a shot of someone putting on a purple Cabify helmet. Next, a close-up of several purple Cabify scooters is shown. The video then shows a person riding a scooter from behind, with a backpack. This is followed by another shot of a person riding a scooter, this time with a building in the background. The final scenes show the Cabify logo again, with a stylized effect.