The bright purple background and the text "Conocé el precio" (Know the price) immediately catch the eye.

The ad features a split screen with various scenes of people enjoying rides. The top section shows a woman looking out of a car window and another woman using her phone in a car. The bottom section shows a group of friends on a rooftop at night and a group of people celebrating with confetti. The scenes transition to show people in cars, some looking happy, others using their phones or listening to music. The final screen shows the Cabify logo and app store links.