The energetic opening shot of a crowd dancing at a concert.

The ad opens with a crowd dancing at a concert, then transitions to a live band performing on stage with the Butlin's Big Weekenders logo. It then showcases a montage of performers and text listing '90s RELOADED' artists and tribute acts, interspersed with shots of people enjoying themselves at the event. The ad concludes with a black screen featuring the Butlin's logo and a call to action.