The "40% OFF" graphic with the energetic dance performances.

The ad opens with a graphic displaying "The Big Butlin's Sale" with "GET UP TO 40% OFF ALL 2026 & 2027 SCHOOL SUMMER HOLIDAYS FOR A LIMITED TIME ONLY". This transitions to energetic performances including dancers doing flips and a group performing with confetti and lights. It then shows scenes of a busy indoor water park with slides and pools, followed by an aerial view of an amusement park with a carousel and rides. The ad continues with a performer in a potato costume on stage, a crowd cheering with foam fingers, and a person with headphones and ear protection holding a confetti cannon. The final scenes show a laser light show with performers in illuminated suits, and then a graphic with "Butlin's SUMMER THE ULTIMATE STAYCATION".