The prominent '2x points' and Qantas logo immediately catch the eye.

The ad opens with a close-up of promotional graphics featuring the BP and Qantas Frequent Flyer logos. Two large circles, one green with '2x points with BP Rewards' and one red with 'Qantas Points', are prominent. Below them are two cards, one green for 'BP rewards' and one red for 'Qantas Frequent Flyer'. The scene then transitions to show the text 'Earn double Qantas Points at bp' and 'On every eligible fill or shop until 28 July'. Finally, the ad shows 'Start earning Qantas Points at bp today' with a button 'Join BP Rewards'. The background is white with a red border. The pacing is slow and static, with text appearing and disappearing.