The exterior shot of the Bojangles restaurant at dusk.

The ad opens with a shot of a Bojangles restaurant exterior at dusk. It then transitions to close-ups of biscuits being made and then baked. Next, it shows crispy fried chicken pieces being prepared and held up. A table is then shown laden with various Bojangles breakfast sandwiches, hash rounds, and drinks. Text appears overlaying the food, stating 'ALL DAY BREAKFAST'. The scene shifts to a drive-thru window where an employee hands a bag to a customer. Inside a car, a man is shown eating a piece of chicken, and two children are shown with their food and drinks. The ad concludes with Bojangles branding and tagline.