The vibrant yellow background and the prominent display of delicious-looking ice cream.

The ad opens with a bright yellow background and the Bembos logo. It then transitions to showcase two ice cream desserts: a cone and a sundae, both topped with chocolate and passion fruit sauce. The text 'Choco Maracuyá' appears prominently, followed by 'El sabor del verano'. The ingredients and prices for the 'Conazo' and 'Sundae' are displayed. The ad concludes with a close-up of the Bembos logo on a blue background.