The initial wide shot of the large, modern cruise ship, the AIDAprima, immediately establishes the setting and scale of the advertisement.

The video opens with a wide shot of the AIDAprima cruise ship sailing on water, with a city skyline in the background. It then transitions to various scenes on the ship: a swimming pool area with lounge chairs, a couple smiling at the camera, a sunset over the ocean, the couple reading a magazine, a scenic view of a fjord with a kayaker, people walking up stairs and a bar area, a live music performance, a dance performance, a laser show with people wearing headphones, a couple at a restaurant, wine being poured, a plate of shrimp pasta, a salad, a plate of ravioli, a tiramisu dessert, a couple in bathrobes walking down a hallway, a sauna, a hot tub area with palm trees, a woman on a ropes course, a man on a treadmill, a bar area with Eiffel Tower decor, a cup of coffee and a cocktail, and finally, the couple walking on the deck of the ship with the AIDA logo visible.