The close-up of the smiling young girl's face.

The ad opens with a close-up of a young girl smiling, then cuts to a woman with a surprised expression. We see a baking tray with cookies, then the girl and woman looking concerned. Next, hands in mittens hold a small red object. The scene shifts to a Christmas market with people, a decorated tree, and stalls. A woman and child are at a stall, eating pastries. The ad then shows a map of Tyrol with various locations marked, indicating Christmas markets. The final shots are of the Christmas market and the "Tirol" logo.