A smartphone displaying a map and navigation app.

The ad opens with a smartphone displaying a map of a coastal city with islands. Two children appear next to the phone, which then shows a navigation app with a route from a green pin to a red pin. The phone screen transitions to a web browser showing the 12Go.asia website. The user enters 'Phuket' and selects 'Bangkok' as the departure location. The interface then displays travel options for buses, trains, and flights between Bangkok and Chiang Mai. Filters for price, departure time, and departure station are shown and used. The ad concludes with a montage of various tickets (bus, train, ferry, air) and the 12Go logo, emphasizing booking and customer satisfaction.