The bright orange color and the juxtaposition of the knitting woman and the sheep.

The ad opens with a split screen. The left side is a solid orange gradient. The right side shows a woman knitting in a cozy room with shelves full of yarn. A sheep is in the foreground. Text and graphics appear and disappear on the orange side, and a price is highlighted in a box on the right. The Ziggo logo is prominent at the bottom.