The initial split-screen effect with a blurred runner transitioning to a clear product shot.

The ad opens with a blurred shot of a man wearing headphones and a green jacket, running outdoors. The scene quickly transitions to a clear, focused shot of a silver Samsung Galaxy S25 smartphone, displayed prominently against a soft, blurred background. The phone is shown from the back and then the front, showcasing its design and screen. Text overlays provide product details and pricing. The ad uses a split-screen effect initially, with one side blurred and the other clear, before settling on the product shot.