The vibrant purple background with lightning bolts and the prominent 'Black Days' text.

The ad opens with a purple background featuring lightning bolt patterns and the 'WOM' logo. The 'Black Days' text appears, followed by a Xiaomi Redmi 13C 5G phone. The price and discount information are then displayed, along with details about payment installments and free shipping. The pacing is quick, with text and product information appearing sequentially.