The numbers '811' formed from cereal pieces in a bowl.

The ad opens with a close-up of a bowl of cereal with the numbers '811' formed from colorful cereal pieces. A spoon is about to scoop some up. The scene then shifts to a woman in a robe eating cereal at a table, followed by her stepping outside with a mug. Next, t-shirts with the numbers '8', '1', and '1' are seen hanging on a clothesline. The numbers '811' appear as clouds in the sky. Finally, a shovel with a sticky note reading 'contact 811' is shown, followed by a wider shot of a yard with gardening tools and a message about contacting 811 before digging. The ad ends with a close-up of the woman looking at her phone with the Xcel Energy logo and website displayed.