The festive winter scene with a large percentage sign and the "Winter SALES" tag.

The ad opens with a festive, snowy landscape and a large percentage sign. It transitions to show a prominent "Winter SALES" tag and then displays various electronic devices like a TV, tablet, and smartphones on a podium. The scene shifts to focus on specific iPhone models with their prices and payment plans, set against the same winter backdrop. The ad concludes with the Vodafone FLEX logo and branding.