A person working on a cell tower against a dramatic sunset sky.
The ad opens with a shot of a person working on a cell tower against a sunset sky. Text appears: 'THE NATION'S BIGGEST NETWORK KEEPS GETTING BETTER'. The scene transitions to a control room with people monitoring screens, then to a close-up of a finger on a touchscreen keyboard. A satellite is shown in orbit above Earth. A fisherman on a boat in rough seas uses his phone, which displays a 5G signal. The scene shifts to a woman working on a laptop in a cafe, then to a collection of devices showing video calls, stock charts, and a rowing app. A woman rows on a machine in a bedroom. The final scenes show people on a train and a girl practicing martial arts with a tablet showing a tutorial. The ad concludes with a shot of the cell tower at sunset and the text 'Opportunity awaits'. The Vodafone logo and tagline 'On The Nation's Network' appear at the end.
Vodafone — On The Nation's Network
- Brand
- Vodafone UK
- Landing page
- Domain
- vodafone.co.uk
- Language
- EN
- Countries
- GB