The man's shocked reaction to the electricity bill.

The ad opens with a man looking at a bill with a shocked expression, followed by a woman looking concerned. Text appears on screen: "WAS SAGT DER". A cartoon fox appears, holding a phone displaying electricity prices. The fox encourages viewers to switch. A couple is then shown looking at a phone with the fox, which displays "Im Schnitt 39% sparen". The ad concludes with the couple and the fox in a chaotic scene, papers flying everywhere, as the screen transitions to an app download interface.