The intense stare of the man in the opening shot.

The ad opens with a close-up of a man with curly hair and a beard, looking directly at the camera. The Vattenfall logo appears. The scene then shifts to two children sitting on the floor in a living room. The man is then shown in a kitchen, taking a dish out of a microwave. He places the dish on a counter next to a vase of flowers and some spices. The camera pans out to show a dining table set for a meal, with the children and the man gathering around it. The pacing is calm and domestic.