Two animated seagulls fighting over a giant U-shaped fish.

The ad opens with two animated seagulls trying to pull apart a large, U-shaped piece of fried fish, which is balanced over a box of fish and chips. The scene is set on a wooden pier with a Ferris wheel and amusement park rides in the background. The seagulls struggle with the fish, with one eventually pulling it down into the box. The scene then transitions to a white screen with the Uswitch logo and tagline.