The TXU Energy logo appears prominently on screen.

The ad opens with a blurred shot of a man in a kitchen, with the TXU Energy logo superimposed. The scene then sharpens to show the man speaking directly to the camera. A graphic appears on screen promoting the 'ULTIMATE Season Pass' with '50% Off Peak Winter & Summer'. The man continues to explain the benefits. The scene shifts to a woman looking out a frosted window, then to the man again. A graphic appears saying 'MORE MONTHS'. The woman then appears again, looking surprised, and the man explains the savings. The ad shows a phone screen displaying 'TOTAL SAVINGS: $450'. The man then states 'MORE THAN $450 A YEAR'. Finally, the woman is shown bundled up, and the man confirms she is covered all year. The ad ends with the TXU Energy logo and tagline.