The text "Texans' #1 choice" immediately grabs attention.

The video starts with a white background and the text "Texans' #1 choice" in blue and grey. The number 1 is highlighted in blue and has a green circle around it. The text then changes to "Texans' #1 choice for electricity" with the TXU energy logo below it. The text then fades to "Helping Texans save all year long" with the TXU energy logo. The final screen shows the TXU energy logo with the tagline "Energy for everything." and "REP #10004" at the bottom.