The text "Texans' #1 choice" appears prominently at the beginning.

The video opens with text overlaying a white background with a blue and green wavy graphic at the bottom. The text reads "Texans' #1 choice". This text then transitions to "Texans' #1 choice for electricity" with the TXU Energy logo appearing below. The text then changes to "Helping Texans save all year long" with the TXU Energy logo remaining. The final scene shows the TXU Energy logo and tagline "Energy for everything." with a reference number at the bottom.