The prominent display of the iPhone 16e and the large text announcing a 'good price'.

The ad opens with a dark purple background and a side profile of two iPhones, one slightly behind the other. The first iPhone is silver, and the second is white. A small green and white logo appears on the white iPhone. The scene transitions to show large text on the left side of the screen, with the iPhones remaining on the right. A circular graphic with a rainbow and text appears and disappears. The pacing is slow and deliberate, with text appearing and fading. The ad ends with the iPhones and text on screen.