The swirling percentage symbols and the "Black Friday" text.

The ad opens with abstract purple and light purple shapes, with the Telia logo in the top left. Percentage symbols begin to swirl into view, forming a circular path. The text "Black Friday" appears, followed by "loistavat diilit" (amazing deals). The ad then transitions to showcase two phones: first a Samsung Galaxy S25, then a HONOR Magic7 Lite 512Gt. The percentage symbols continue to swirl around the phones. The ad ends with the Telia logo and website address.