A man flexing his bicep with the words "REALLY STRONG".

The ad opens with a man flexing his bicep, with the word "REALLY" in large yellow letters to his left and "STRONG" to his right. The background changes from brown to purple. The scene then transitions to a yellow background with a graphic overlay. The man is shown again, this time with a white banner that reads "Really strong! Unlimited in Switzerland +40 GB roaming". Below this, a purple circle displays "Swiss Platinum" and the price "21.95" with a crossed-out "81.95" and a yellow circle stating "Free activation". The man is standing with his hands on his hips. The final scene is a purple background with the "TALK TALK" logo and the tagline "The mobile phone plan that offers more.", followed by "Powered by mobilezone" and a button "Join TalkTalk".