The text "They know" appearing over a man's concerned face.

The ad opens with a close-up of a man with curly hair looking concerned, with the Surfshark logo in the corner. Text appears: "They know". The scene shifts to a man in glasses looking at a screen displaying personal data and facial tracking, with a banana being scanned. Another man with a mustache is shown looking smug. The man in glasses laughs and points. The scene then shows a hand holding a smartphone with the Surfshark app open. Finally, a group of people are in a meeting room looking at a large screen displaying personal data, which then glitches and goes black. The ad ends with a phone showing the Surfshark app and a call to action.