The large, bold text 'TXT "HAPPY" TO 414' and the prominent image of a lawnmower.

The ad opens with a close-up of a red riding lawnmower, with the text 'TXT "HAPPY" TO 414' overlaid. The camera then pulls back to show the entire lawnmower against an orange background. A starburst graphic appears with the text 'WIN A RIDE ON MOWER!'. The text 'WIN HAPPINESS' appears below the lawnmower, with sparkling star graphics. The Skinny logo is in the top right corner throughout.