The initial close-up of the iPhone camera with a cute hamster sticker.

The ad shows close-ups of the rear camera modules of iPhones, with various stickers being applied to them. The stickers include hamsters, cats, food items, retro video game characters, League of Legends characters (Ekko and Jinx), and floral designs. The phone colors vary (silver, orange, dark blue). The pacing is quick, with each sticker set appearing for a few seconds. The ad ends with a title card.