The initial cozy scene quickly contrasts with the appearance of a horror movie character.

The ad opens with a couple relaxing on a couch, watching something on TV. A graphic overlay appears with the RED by SFR logo, the text "tu gères", "Fibre", "22€99/mois", and "sans engagement". The scene then shifts to a dark, eerie forest setting with a figure in a mask and holding a weapon, reminiscent of a horror movie. The couple is still visible in the foreground, reacting to the scene. The editing is quick, cutting between the cozy living room and the menacing outdoor scene.