The bright yellow background and cute character.

The ad opens with a bright yellow background and the POVO logo. A cute, round character appears at the bottom. Text overlays explain a promotion with Lawson convenience stores. The ad shows a smartphone screen displaying the POVO app interface, highlighting data charging options. The character reappears, dancing, as text emphasizes the monthly data bonus. The ad concludes with the character and a call to action to install the POVO app and go to Lawson.