The prominent display of a large price (£21.99/pm) against a vibrant, candy-filled background.

The ad features a bright pink background filled with colorful candies and sweets. A white Plusnet router is shown in the top left corner. The price of "£21.99/pm" is prominently displayed in large white text, with "FOR THE FIRST 6 MONTHS" below it. The Plusnet logo appears multiple times, including a large, 3D, candy-like Plusnet logo in the center of the screen towards the end. There are also animated elements like falling candy and a spinning globe with "Switch today" on it.