The close-up of the proboscis monkey with its mouth open is unusual and attention-grabbing.

The ad opens with a close-up of a proboscis monkey with its mouth wide open, looking surprised or shocked. The monkey is framed by concentric orange and black rings. The scene then transitions to show the Orange Travel logo and text on a black background, with the same monkey image appearing below. The text changes throughout the ad, with the monkey's expression remaining consistent.