The large, bold "EOFY EOFY" text and the striking teal and yellow color contrast.

The ad opens with a teal background and large yellow text reading "EOFY EOFY" vertically on the left. White text on the right reads "The perfect pair." This transitions to show an iPhone 16 Pro and an Apple Watch Series 10 side-by-side. A pink "EOFY deal" tag appears in the top right. The background then shifts to yellow with the "EOFY EOFY" text remaining. It then returns to the teal background with the iPhone and Apple Watch, and text "Buy iPhone 16 Pro. Get Apple Watch Series 10 for $99 when you stay connected over 36 months on an eligible SIM & Watch plan." A yellow circle with "Save $709" appears. The Optus logo appears at the bottom right. The ad ends with the same teal background and product display.