A woman taking a selfie in a natural setting.

The ad opens with a woman taking a selfie in a forest, then cuts to a couple looking at a phone, followed by a woman in a car taking a selfie. The scene then shifts to a portable Wi-Fi router against a blue, streaky background. Next, a person is shown using a smartphone by the water. The final scenes show three people underwater in a pool, taking a selfie, and then the O2 logo with a call to action.