The initial text 'S tarifem NEO' combined with the floating bubbles.

The ad opens with a blue gradient background and floating bubbles. Text appears, first stating 'S tarifem NEO' and then 'máte neomezená data'. This transitions to a price display of '699 Kč měsíčně'. The scene then shifts to a rooftop party with people dancing and holding drinks, with string lights overhead. More text appears: 'sdílejte a užívejte si léto na plno!'. The ad concludes with the O2 logo and a button.