A shadowy, menacing figure appears behind a woman working on her laptop.

The ad opens with a stylized animated woman in a blue shirt working on a laptop in a modern library-like setting with tiered seating and bookshelves. A shadowy figure with a red glow in its hood appears behind her, looking menacing. The woman looks concerned. A NordVPN interface appears on her laptop screen, and she activates it. A protective bubble surrounds her, and the shadowy figure recoils, pixelating as it's repelled. The ad then transitions to a dark screen with the NordVPN logo and a Black Friday offer, showing a hand holding a smartphone with the NordVPN app. The final screens show the NordVPN logo and tagline.