A man in pajamas looking sleepy and checking his phone.

The ad opens with a close-up of a man in pajamas lying in bed, looking sleepy. He checks his phone. The scene then shifts to an exterior shot of a person in a white sheet costume walking a small dog on a leash. The person bends down to pick up dog waste. The camera pans out to show the person and dog in a courtyard-like setting with a modern building in the background. The ad transitions to a graphic with the Mobiel.nl logo and slogan, followed by a display of various mobile plan options with data and minutes. The man from the beginning reappears, looking at the camera as the plan options are presented.