The close-up shot of the smartphone camera with debris flying towards it.

The ad opens with a close-up of an orange smartphone's rear camera array against a black background. Small pieces of debris fly towards the camera. The scene then shifts to show three smartphones in different colors (silver, orange, and dark blue) arranged side-by-side. The final shot displays the text 'iPhone 17 PRO' in an orange gradient, followed by the SK telecom logo and then the Apple logo.