The close-up of the iPhone camera with debris flying towards it.

The ad opens with a close-up of an orange iPhone's rear camera array against a black background. Small pieces of debris fly towards the camera. The scene then shifts to show three iPhones in different colors (silver, orange, and dark blue) lined up against a black background. Finally, the screen displays the text 'iPhone 17 PRO' in orange, followed by the LG U+ logo and then the Apple logo.