The man's expressions change from neutral to delighted as he interacts with his phone.

The ad opens with a close-up of a man looking at his phone with a neutral expression. He then smiles and looks at the phone, and a flower appears in his hand. He is then shown lying in bed surrounded by stuffed animals, laughing and holding his phone. He is then shown sitting at a table, looking at his phone and smiling. The screen then fills with positive customer reviews for ho-mobile.it. The ad ends with a shot of the man on the phone, smiling, with a large graphic showing the price and data allowance. The final shot is the ho-mobile.it logo.