The large, bold price of '99,-' for 1000 Mbit internet is the primary hook.

The ad opens with three people in a room, two men and a woman, all wearing white t-shirts with the 'HIPER' logo. They are standing in front of a red door. The scene then transitions to focus on one man at a time, each looking at the camera and speaking. The pacing is quick, with rapid cuts between the individuals and the product. The overall setting is minimalist and modern.