The unusual white raven in the foreground.

The ad opens with a close-up of a white raven in a forest setting. In the background, a group of people are birdwatching. One man uses binoculars, while two others sit on a bench, looking excited. The man on the bench pulls out an orange iPhone and takes a selfie with the group and the raven. The phone screen shows the camera interface, then a photo of the group. The ad then transitions to a close-up of the back of an orange iPhone 17 Pro, showcasing its three cameras. Finally, it shows three iPhones in different colors (white, orange, dark blue) with the GCI logo and text about a trade-in offer.