A doctor showing a patient a digital spine image on a tablet.

The ad opens with a doctor showing a patient a digital image of a spine on a tablet. This transitions to a woman working at a computer in an office setting, then to a classroom with a teacher pointing at a whiteboard and students at computers. Next, a technician works on a cell tower with mountains in the background. This is followed by two workers in hard hats and safety vests near a truck, handling red cables. Finally, a cargo ship navigates through ice on the water. The ad concludes with the GCI logo.