The initial greeting "Reef bonjour !" and the immediate transition to a customer service scenario.

The ad opens in an office setting with two women wearing headsets, seemingly working in customer service. The scene then shifts to a living room with three young men watching TV. The ad cuts back to the office, then to the living room again, and finally shows a product shot of the Freebox Ultra. The pacing is quick, intercutting between the two scenarios.